Last updated: July 25, 2025
This cookie policy explains how Optimum Group Partnerships Limited ( "we," "us," or "our") uses cookies and similar technologies on our website located at www.optimum-group.co.uk and any other websites owned and operated by Optimum Group Partnerships Limited (collectively, the "website").
What are cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide reporting information and assist with personalisation and advertising. Cookies can be "persistent" (they remain on your device for a set period or until you delete them) or "session" (they are deleted once you close your browser) related. We also use other similar technologies, such as web beacons, pixels, and local storage, for similar purposes. For the purpose of this policy, we refer to all these technologies as "cookies".How we use cookies
We use cookies for several reasons, primarily to:- Ensure the website functions correctly: Essential cookies are necessary for basic website operations
- Understand how our website is used: Analytical/performance cookies help us see how visitors interact with our content
- Enhance your browse experience: Functional cookies remember your preferences
- Support our marketing and communication efforts: Marketing/targeting cookies allow us to deliver relevant content and advertising
Types of cookies we use and their purpose
Here’s a breakdown of the types of cookies we use on our website:Strictly necessary / essential cookies
These cookies are essential for the operation of our website. They enable you to navigate the website and use its core features, such as accessing secure areas. Without these cookies, the website cannot function properly.- Purpose: To enable basic website functionality (e.g., remembering consent preferences, maintaining session state)
- Examples: Session cookies for website security, cookies that remember your cookie consent choices
- Consent: These cookies do not require your consent as they are necessary for the website to work
Analytical / performance cookies
These cookies collect information about how visitors use our website, such as which pages are visited most often, how long users spend on a page, and if they receive error messages. This helps us understand and improve the performance of our website. All information collected by these cookies is aggregated and therefore anonymous.- Purpose: To help us measure website performance, track visitor numbers, and identify popular content to improve user experience
- Examples: Cookies set by Google Analytics (e.g., _ga, _gid, _gat). These collect anonymised data on website traffic, visitor sources, and user behaviour
- Consent: We typically use these cookies based on our legitimate interest to improve our website, but we also respect your choices via our cookie banner and browser settings
Functionality cookies
These cookies allow our website to remember choices you make (such as your preferred language or region) and provide enhanced, more personal features. They can also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customise.- Purpose: To remember user preferences and settings to provide a more personalised Browse experience
- Examples: Cookies that remember video playback settings or form field autofill preferences
- Consent: We seek your consent for these cookies
Targeting / advertising cookies
These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information may be shared with other organisations, such as advertisers.- Purpose: To deliver relevant marketing messages, track the effectiveness of advertising campaigns, and show tailored content. These can be used for remarketing purposes
- Examples: Cookies from social media platforms (e.g., LinkedIn Insight Tag, Facebook Pixel) for audience targeting and tracking campaign performance; Google Ads cookies for conversion tracking
- Consent: We always require your explicit consent for these cookies
Third-party cookies
Some cookies on our website are placed by third-party services that appear on our pages. These include:- Analytics providers: such as Google Analytics, which helps us understand website traffic and user behaviour
- Social media platforms: if we embed content from or link to social media (e.g., Linkedin, Facebook), these platforms may set their own cookies to track your interaction with their content or to enable social sharing features
- Embedded content providers: such as YouTube for embedded videos, which may set cookies to track video views or preferences
- Marketing automation/CRM platforms: Tools used for managing marketing campaigns and customer relationships may set cookies to track interactions for communication purposes
Your choices and managing cookies
You have the power to control and manage cookies on your device.Cookie consent tool
When you first visit our website (or periodically thereafter), you will see a cookie consent banner. This tool allows you to:- Accept all cookies: consent to all types of cookies
- Reject all non-essential cookies: only allow strictly necessary cookies
- Customise your preferences: select which categories of non-essential cookies you wish to allow
Browser settings
Most web browsers allow you to control cookies through their settings preferences. You can:- Block all cookies: prevent any cookies from being placed on your device
- Delete existing cookies: remove cookies already stored on your device
- Receive notifications: be notified when a cookie is being sent
Opt-out tools
You can also opt-out of certain third-party advertising cookies by visiting general industry opt-out pages provided by advertising alliances.Changes to this cookie policy
We may update this cookie policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. We will post any changes on this page and update the "Last Updated" date at the top of this cookie policy. We encourage you to review this cookie policy periodically to stay informed about our use of cookies.Contact us
If you have any questions or concerns about our use of cookies, please contact us:- Address: 483 Green Lanes, Palmers Green, London N13 4BS
- Email: info@optimum-group.co.uk
- Phone: 020 8443 0077